John Attridge

FULL BIOGRAPHY

With more than forty years’ experience of business ownership, John has successfully completed two, eight figure exits and is nine years into project number three. This makes him ideally positioned to help clients overcome business challenges that he has managed to do so himself as a business owner.

He is passionate about enabling small business owners to acquire new sales, develop strategic connections whilst also reducing costs by up to 85%. John helps clients identify and utilise their spare capacity, which he recognises as being the biggest hidden asset in any business. John advises business owners on how to exploit their spare capacity to take on more business without increasing their fixed costs. Because spare capacity is perishable, if the opportunity to monetise is not taken then it is lost forever.

His industry expertise has led to John becoming a renowned keynote speaker where he is in demand for talks about franchising, leadership, sales and money. While as a best-selling author, John’s debut book titled “Business Blunders and Bloody Great Ideas” reached number one in the charts in four countries.

John also served his industry body I.R.T.A on its ethics and education boards since 1990 and was the first person outside North America to fully achieve the prestigious C.T.B designation and at the 2022 annual convention was awarded their prestigious " Legend " award.